The Academy
Six tracks. Ten modules. Each module has one activity done live with the specialist team, and one assignment done alone against your own operation. The Systems Library is the textbook.
Tracks
Every student is placed into one major and two minors, chosen from the bottlenecks their category is known for.
Build the campaign machine: system of record, approval lanes, publishing automation and live reporting.
Volumes 1 · 9 · 10
Agents as constrained loops: tools, retrieval, memory layers and escalation you can defend.
Volumes 6 · 2 · 8
The build stack: schema and RLS, React architecture, deployment and edge delivery.
Volumes 2 · 4 · 3 · 5
Connect platforms without surprises: OAuth, signed webhooks, idempotency and reconciliation.
Volumes 7 · 8
Voice, visual direction and a content pipeline that ships without a bottleneck at the founder.
Volumes 1 · 9
Merchandising, lifecycle and the economics of repeat purchase across DTC and wholesale.
Volumes 10 · 1 · 7
Modules
Activity
Map your current campaign path on one page: who briefs, who makes, who approves, who publishes.
Assignment
Time three real workflows for a week and rank them by hours lost × risk if they break.
Deliverable
Workflow audit (one table, three rows, hours and risk scored)
Activity
Model one department's data on paper — tables, owners, and the row-level rule that keeps it private.
Assignment
Write the migration for that model, including grants and one policy per audience.
Deliverable
Schema sketch + policy list
Activity
Take one screen you use daily and label every piece of state as server, URL, or local.
Assignment
Rebuild that screen so nothing lives in the wrong place; note what got simpler.
Deliverable
Before/after state map
Activity
Trace one request end to end and mark every point it could fail.
Assignment
Add a fallback and an error surface at the two most likely failure points.
Deliverable
Failure trace with two fixes shipped
Activity
Write the launch runbook for your next release in the room, out loud, step by step.
Assignment
Run one rehearsal of the rollback path and time it.
Deliverable
Launch runbook + rollback timing
Activity
Scope one specialist agent by capability: the tools it holds, the decisions it may not make.
Assignment
Run that agent on five real tasks and record where it escalated and where it should have.
Deliverable
Agent scope card + five-task log
Activity
Pick one integration and list every inbound event it can send you.
Assignment
Make one handler idempotent and prove it by replaying the same event three times.
Deliverable
Replay test notes
Activity
Index one month of decisions into three memory layers: facts, preferences, history.
Assignment
Ask the executive a question only your memory layer could answer; record the answer.
Deliverable
Memory index + one grounded answer
Activity
Take one shoot or one idea and split it into a week of channel-native pieces on the wall.
Assignment
Ship that week through brief → draft → approval without a single ad-hoc message.
Deliverable
Seven published pieces + approval trail
Activity
Build the one-screen weekly view: revenue, repeat rate, sell-through, hours recovered.
Assignment
Run it live for a week and write the two decisions it changed.
Deliverable
Live weekly report + decision note
Example assignment
Module I — Positioning & Operations · Before session two · 90 minutes
Pick three workflows your company runs every week — the ones that always seem to need you. For each, record who briefs it, who makes it, who approves it and who publishes it. Time each stage for one week using real dates, not estimates.
What you hand in
One table with three rows and the columns: workflow, roles, hours, risk, score, note.
Workflow audit — uploaded to your Vault under Operations
How it's marked